Black Friday!!!!!

November 05, 2021

Black Friday!!!!!

I saw a post about Black Friday starting today and thought it must have been a mistake. NOPE! Big retailers (who have made record-setting profits during COVID) are already pushing Black Friday deals, Black Friday weeks, Black Friday pre-sales and more, more, more. All to increase their already massive profits at the expense of small businesses. Meanwhile folks like myself can't afford to offer significant discounts during the holidays because that's when we make most of our money for the year. I personally make between 50-60% of my annual income in November & December each year; yet everywhere there are marketing blogs and Instagram posts urging us to stay competitive and offer sales, free shipping, Black Friday deals, and more. I know I probably sound like a broken record but I like to chime in every now and then to say two things:

1. Small businesses are the backbone of modern-day commerce. We're the ones keeping money in communities and in circulation, not in billionaire's pockets. We're the ones opening brick and mortar spaces instead of closing locations. We're your friends, your neighbors, your family. We're the people you see and shop from every day. And right now, more than any other time of the year, we need your help, whether it's buying online or from a brick and mortar store. Please, if you can afford it*, shop local and shop small.

2. To the folks reading this who already shop from me and other small businesses: THANK YOU. You have my endless gratitude for supporting me and other members of the small biz community. We couldn't do this without you. We're all in this together.
*Obviously if money is tight and you have to shop at a big store to make ends meet, I completely understand and there's never any shame in making choices to take care of yourself. Some purchases just can't be done through small biz. But when you have the choice, please take the time & effort and spend the money to support an individual or small business instead of a massive corporation.

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